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Category Archives: font of the week

This week’s font is another little gem from Hoefler & Frere-Jones: ARCHER

“Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm.”

Also, for typography students, read up on the use of thin and hairline fonts in the section entitled “Can You Ever Be Too Thin?”  I wish I had seen this earlier.